Our Story

Redefining luxury hospitality through unparalleled experiences, timeless elegance, and genuine care.

01

Where It All Began

SheraStay was founded in 2005 with a singular vision — to create a sanctuary where every detail whispers luxury. From a single boutique property in Beverly Hills, we have grown into a global collection of the world's finest hotels.

Our name, "SheraStay," draws from the word "sher" (meaning lion in Persian) — symbolizing strength, courage, and royalty. Every stay is a testament to our commitment to excellence.

SheraStay Story

Our Journey

2005

First SheraStay property opens in Beverly Hills

2009

Expanded to New York, London, and Dubai

2013

Launched the SheraStay Rewards loyalty program

2017

Named "World's Best Hotel Brand" by Luxury Travel Awards

2021

Launched digital concierge & sustainable hospitality initiative

2024

25 properties worldwide, redefining luxury travel

Our Values

Excellence

Uncompromising quality in every detail of your stay.

Hospitality

Genuine warmth and care that anticipate your every need.

Sustainability

Committed to responsible luxury and environmental stewardship.

Global Mindset

Celebrating diversity while honoring local traditions.

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